Pre-Conference Workshop

New Media PR Boot Camp

-- Session Full --

Date: 20-21 May 2008

Time: 9.00am – 5.30pm

Venue: Grand Copthorne Waterfront Hotel

Facilitator: Mr Eric Schwartzman

Fees: $1,450+GST (public sector) $1,500+GST (private sector)

Ever felt lost amidst the different new media technologies which are emerging everyday? Sign up for PR Academy's New Media PR Boot Camp and get a crash course on New Media trends from blogging, podcasting, RSS, YouTube, MySpace to other social media platforms. The course is perfect for those who are raring to explore reaching out through these new mediums to a target audience, but do not know where to start.

The boot camp, conducted by Mr Eric Schwartzman, founder and chairman of iPressroom (USA), introduces key concepts and techniques of effective new media communications and provides a comprehensive overview of new media channels and strategies. You will learn about the features of these new media tools, how to weave them strategically into your communication campaigns and communicate effectively on behalf of organizations. Mr Schwartzman, a renowned new media expert has conducted this popular course for numerous Fortune 500 corporations, academic institutions and non-governmental organizations.

This 2-day boot camp is designed to make it easy for non-technical people, and public relations professionals in particular, to quickly learn how to create blogs and use new media to reach their key stakeholders. It covers the following:

• How to create blogs, comment and participate
• The benefits of RSS, blogging and podcasting
• How to build a business case for new media initiatives
• The importance of authenticity and transparency
• How to integrate new media into conventional public relations campaigns
• The basics of search engine optimisation (SEO)
• Podcast development, production and distribution
• Video on demand, webcasts and vidcasts
• Social bookmarking, social networking and Second Life

Mr Schwartzman will guide participants step-by-step through using these popular Web communications tools, and how to obtain measurable results from these media. The 2-day workshop includes lectures, demonstrations, case study presentations, discussions and group exercises.

*PLEASE NOTE ESSENTIAL REQUIREMENT:

Participants MUST bring their own laptops for hands-on practice.

Workshop Fee includes wireless broadband access, workshop documentation, luncheon and two tea-breaks for all participants.

Start harnessing new media in your communication campaigns today! -- Registration closed--